Spruceland Shopping Centre is situated at the southwest intersection of Highway 97 and 5th Avenue. An unenclosed centre occupying a full city block, Spruceland Shopping Centre's layout optimizees exposure of Highway #97, which is the primary north/south thoroughfare in Prince George. Fifth Avenue, at the north end of the property, is a major east-west arterial route between the residential neighbourhoods west of the centre and downtown Prince George.

Prince George is the centre of major commercial and industrial activity for all of northern and central BC. Because of its central location, Prince George also acts as the region's transportation hub for road, rail and air routees. As such, Prince George enjoys regular consumer traffic from its tertiary trade area numbering 250,000 people.